Peter Fernando

Peter Fernando is an award winning digital executive with over 20 years of experience in emerging customer journey's, data strategies, video & mobile digital ecosystems, advertising, marketing, analytics, and revenue management. Peter is a forward leaning digital data visionary who has worked across Software, Entertainment, Media, Gaming, Technology and Travel industries.

Peter has led transformational digital strategies & analytics at Tribune Publishing serving as VP Consumer Insights and Intelligence, Disney ABC Television as VP Product and Marketing Intelligence, Yahoo as Sr. Director Global Marketing Intelligence, Microsoft and MSN as Manager of Product planning and Management and multiple game changing start-ups. Peter has deep experience and knowledge of re-imagining digital revenue streams and methods to enhance traditional P&L's to include the digital landscape that continues to evolve.

He holds a BS in Business Administration, advises digital start-ups, is a member of the Digital Analytics Association & has a pending patent for video and event relationships (Disney).

Expertise:

Digital Marketing, Data Strategy, Tag Management principles, Content strategies, Social strategies, Revenue Management, Digital Analytics, Digital Advertising, Pricing and Yield Management, Video and Mobile Strategy.